The Visitor IQ code is added to the website header to track all site pages and required privacy policy language is added to the website privacy page.
Visitor IQ is compliant with both the California Consumer Privacy Act (CCPA) and the CAN-SPAM Act.
Yes. In the US, the CAN SPAM Act allows email to be sent to any user, regardless of whether they opted in with you to receive it, so long as specific rules are followed, including providing a mechanism in the emails sent for the user to opt out from future email.
To match, 12 data points must align, with the IP address as a 13th check. Email accuracy typically ranges from 50-75% deliverable.
Visitor IQ can collect up to 300 data points. Key data such as page views, name, email, address, language, referral URL.
Visitor IQ collects data from various sources including online/offline data, transactions, public records, consumer data, and more.